Wanderlust

Wanderlust is a premium travel brand designed for modern explorers who seek curated, unique, and transformative travel experiences. Offerings focus on high-end, customized itineraries that blend adventure, relaxation, and cultural immersion. They believe in empowering travelers to discover the world in their own way, creating memories that last a lifetime, and embracing the unexpected.

We wanted the hidden gem concept to be expressed in the logo. So we took two circles and made a pair of binoculars looking at a hidden gem that isn’t quite obvious and a little hidden. The binoculars are used throughout the branding as a symbol of discovery. As you can see in the mockups below the binoculars act as a guide exploring and focusing in on experiencing other cultures. To further the feeling of community within the word mark the “U” and “S” are tightened together within the word lust to form the word us.